Dairy tie-up Fonterra-Beingmate win-win - Ben Cavender

+Benjamin Cavender 

The 2013 Fonterra milk scandal has not diminished the aspirations of the New Zealand firm to play a role in China´s dairy industry. This week Fonterra bought 20% stake in Beingmate, a smart move, says retail analyst Ben Cavender to Reuters.

Reuters:

"Beingmate have pretty good distribution and are definitely known in the market, so this is probably going to help Fonterra," said Ben Cavender, a Shanghai-based principal at China Market Research Group.

"It could be a big money maker for them but they are also coming into a very competitive market now with consumers that are much more savvy than they were three, four years ago."

More at Reuters.

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