+Tom Doctoroff |
Reuters:
Global brands have dominated car production since China's economic opening despite strict limitations that require foreign automakers to form 50:50 joint ventures with local partners in order to manufacture in China.
Some Chinese automakers have achieved a large enough scale with indigenous SUV brands and are seen as reliable by domestic drivers, though that's not enough to command loyalty or premium pricing, said Tom Doctoroff, Asia-Pacific CEO for ad firm JWT. Consequently, Doctoroff says, those brands are a long way from breaking into mature global markets like Europe or the United States, where leading Chinese SUV brands - which also include those from BAIC Motor, Chery, JAC Motors and Zotye - remain virtual unknowns.More in Reuters.
Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´ request form.
Are you looking for more branding experts at the China Speakers Bureau? Do check out this list.
No comments:
Post a Comment