Tom Doctoroff |
The Holmes Report:
Huawei's reluctance to communicate, furthermore, is only compounded when the stakes rise, as exemplified by the company's experiences over the past 18 months. "Huawei's mismanagement of its international image is typical of Chinese entities — governmental or corporate — who simply can't respond to challenge," says former JWT China CEO Tom Doctoroff, now chief cultural insights officer at Prophet. "The instinctive impulse to lurch into a defensive, self-protective hunch precludes mutual understanding and win-win collaboration."More at the Holmes Report.
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