Showing posts with label France. Show all posts
Showing posts with label France. Show all posts

Monday, January 13, 2014

Walking routes for Chinese tourists: the Napoleon Route

Napoleon Crossing the Alps
Napoleon Crossing the Alps (Photo credit: Wikipedia)
China´s tourists are becoming more sophisticated, and want more than the traditional landmark buildings in Europe. The Shanghai People´s Publishing House sees a trend and has started a sequel of books on walking tours. The first publication is about La Route Napoleon (ISBN 978-7-208-11518-7), the tour Napoleon Bonaparte made when he returned from expulsion into Elba and tried to reconquer France.
The route is established tour and, already before knowing the book was in production, we visited Grenoble last year and picked up some information about the route.
The book was published in June and a short survey proved a genuine interest among the more educated travelers.
"The problem for more tourists is that they would love to do something more than the traditional trips, but have almost no clue what else they can do in Europe," says one of the editors of the project. Chinese tourists who have seen all the famous landmarks in Europe are looking for new ways to spend their time, preferably also in a healthy way.
The publishing house is also looking for both government agencies, companies and others to cooperate.
One of the next projects is a book on the walking routes to Santiago de Compostela, but the production is still in a very early stage.


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Saturday, September 29, 2012

Fulfillment for China's ultra rich - Rupert Hoogewerf

Rupert Hoogewerf
Rupert Hoogewerf
Getting things right for China's ultra rich is becoming an art in itself. Hurun rich list founder Rupert Hoogewerf tells on the website Elite Traveler a few of the secrets on this most lucrative market - if you get things right. 

Elite Traveler:
Exotic places give elite travelers a sense of fulfillment. This, says Rupert Hoogewerf, chairman of Shanghai-based Hurun Report, is what China’s millionaires and billionaires desperately seek. He recently surveyed 150 of them, and found that they average 3.2 overseas trips a year, with France the current top destination. Next they’ll be heading for Spain’s Mediterranean coast... 
Ultra-high net worth Chinese want to give back, says Rupert Hoogewerf. They are looking for good causes, and they are into self-education, health and organic living. Recently Hoogewerf was with a small party climbing a mountain. One billionaire liked it so much he bought it—to set up tea plantations.
More in Elite Traveler Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.
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Tuesday, June 05, 2012

France top destination for luxury travelers - Rupert Hoogewerf

Rupert Hoogewerf
France is the top destination of luxury traveler, followed by the US and Australia. The Maldives, Switzerland and Dubai are the fastest growing, tells Rupert Hoogewerf, founder of the rich list in the Shanghai Daily.

The Shanghai Daily:
FRANCE is overwhelmingly the destination of choice for well-heeled Chinese travelers going on luxury trips abroad while the US ranks close behind, a report from the Hurun Research Institute said yesterday. 
The Maldives, Switzerland and Dubai are the international destinations growing most rapidly in popularity as travel spots favored by the "Chinese luxury traveler," partly thanks to visa arrangements offered by the countries, the research by the institute found. 
The typical "luxury traveler" goes away for an average of eight days at a time, three times a year, and travels in groups of nine, according to the institute and International Luxury Travel Market Asia, which interviewed 150 Chinese millionaires in US dollar terms on their preferences. 
These wealthy travelers are holidaying more - 20 days per year, up five days on last year. 
Shopping is a prime motivation for travel, with each traveler spending an average of 813 euros (US$1,011) on tax-free goods per trip, according to Global Blue, the tax-free refund group. 
China's luxury travelers' "love affair with all things France" was unlikely to change any time soon, said Rupert Hoogewerf, Hurun's founder. More than 40 percent of those surveyed cited France as being in their top 10 preferred destinations to travel to. 
Within China, Sanya in Hainan Province, Hong Kong and Yunnan Province are the top three spots for luxury travelers to visit, the institute found. In addition, Tibet is becoming more popular.
More in the Shanghai Daily.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.
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Sunday, March 04, 2012

Heyday for China investors in Europe

Chinese working on the trains
Chinese working on the trains (Photo credit: Anika Malone)
My tracking of Chinese investments in Europe started almost by accident. Last year I noted how many European countries reported that China's telecommunication giant Huawei - one of the country's largest private companies - promised many European capitals investments and jobs.
Partly it seems a successful Chinese negotiation trick in crisis-stricken Europe, and partly real investments from Huawei. Then I noted how cheerful Danish diplomats announced that an alliance of electronics producers Aigo - combining the interests of about a hundred of private Chinese companies - had decided to use Denmark as its stepping stone into Europe. Representatives of the Aigo alliance had visited Denmark, Belgium, the UK and the Netherlands at the end of 2011 to decide where to invest.
The Danish proved at least not 100 percent right, as the Aigo alliance decided in February to use Belgium as its stepping stone into Europe; the Danish had been too eager and too early. Although, from the reports in the China Daily I learned the Danish had not given up all ambitions.
Belgium had made an offer the Chinese private companies (50 according to Aigo, over a hundreds according to Belgium) that was very hard to refuse. The China Daily:
"Belgium offered us a one-year waiver of office rent, 40 consultants and 300 free air tickets andhotel rooms," Feng said. "We chose 50 Chinese businesses that would set up an office in Belgium and test the water on March 22." 
Note that the Chinese guests are only passing by in Belgium at the end of March and have not yet committed themselves to anything.
Up to then, I collected the news more as a by-catch of the China news I was scanning for my China Speakers Bureau, but started an eye on that investment news proved to be pretty interesting. Most of the European governments, and the 'independent' media in those countries, reported enthusiastically about the Chinese willingness to save the economy of their country. They mostly did not check what happened in other European countries, where conflicting information made headlines.
By then, I had started a business page at Google+ to collect this kind of China investment news into Europe in a more systematic way; since that seemed relevant, I started to include also China investments into other Asian, African and American countries
A clear plan is not yet there, although I have started to work on setting up a more comprehensive website in my spare time and are looking for ways to get this kind of intelligence operation funded. For the time being, it is interesting how Chinese companies (especially the private ones, I'm missing the much larger state-owned entities. Actually, Hamburg in Germany is doing a better job there, with Baosteel and Cosco as major investors) are having a heyday, where different governments are eager to present good news to their constituencies, while ignoring they are messing up their negotiation position with the Chinese partners.
Of course, Europe is large enough to have China business stepping stones in almost every country. Now, I have seen them in Belgium (Antwerp), the Netherlands (Rotterdam), Denmark, Ireland (Athlone) and France (Illange). In most countries the hosts are already investing many millions. (Do you know more? Let me know!). But it looks like Chinese investors are the main winners in the short term. 
Most individual countries have no political interest in sharing information with their competing neighbors, so an independent intelligence center might be a good idea.
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