Despite huge losses, token markets might win in 2022 – Winston Ma

 

Winston Wenyan Ma

Metaverse and gaming-related tokens might have seen a tough 2021 with huge losses, but financial expert Winston Ma still predicts a booming 2022, as NFT’s and cryptocurrencies still have a firm future, he tells in The Street.

The Street:

Winston Ma, managing partner of CloudTree Ventures, and author of The Digital War – How China’s Tech Power Shapes the Future of AI, Blockchain and Cyberspace, said that metaverse and gaming-related tokens, like Mana and AXS, suffered steep losses tokens in the broader crypto’s market sell-off.

Still, he said, the market interests towards metaverse and gaming remains high, as GameStop  (GME) – Get GameStop Corp. Class A Report shares jumped on Friday after news that the video game retailer is planning to create a marketplace for non-fungible tokens (NFTs)  and establish cryptocurrency partnerships.

“That correlation may simply be emotional, but the big picture is, the gaming industry is fast-becoming one of crypto’s most potent areas of application,” Ma said. “The momentum is extremely strong after Facebook changed its name to Meta to highlight its focus on the ‘metaverse’ because many believe that immersive and interactive gaming is closely related to the metaverse.”

More in the Street.

Winston Wenyan Ma is a speaker at the China Speakers Bureau. Do you need him at your (online) meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more strategic experts at the China Speakers Bureau? Do check out this list.

How brands can avoid China’s influencers – Arnold Ma

 

Arnold Ma

Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.

Jing Daily:

Arnold Ma, the founder and CEO of Qumin, told Jing Daily brands can grow without influencers. He argues that brands should “start building their own channels, leveraging content from creators or using virtual characters to represent the brand and provide audiences with a personality to connect with that is brand owned — taking the risk out of working with influencers and celebrities.”

Some brands have avoided the pitfalls of influencer marketing by building engaging marketing campaigns without celebrity testimonials. For example, some brands have replaced influencers with trained sales associates in their live-streaming sessions, and some labels have preferred to feature user-generated content (UGC) to promote product campaigns…

Considering how much young consumers care about global warming and climate change, it is clear that they will prioritize brands that are reducing greenhouse gas emissions. And even luxury shoppers who are less receptive to climate goals are susceptible to peer influence. Therefore, brands should stay away from such endeavors that bring questionable results.

“NFTs and gamification are red herrings here – no brand needs it, especially not in the present,” said Ma. “Gamification is a great campaign mechanic, but it is not the only one. NFTs will be useful in the future as we become more metaverse ready.”

In Ma’s opinion, brands could use metaverse instances “to scale customer service for VIPs” or employ NFTs to design “unique loyalty schemes that are non-fungible for each individual customer.” However, he rightfully argues that these concepts are “very theoretical, and it is certainly not needed for success in China right now.”

More at the Jing Daily.

Arnold Ma is a speaker at the China Speakers Bureau. Do you need him at your (online) meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more branding experts at the China Speakers Bureau? Do check out this list.