Showing posts with label dell. Show all posts
Showing posts with label dell. Show all posts

Thursday, March 22, 2007

Dell goes for cheap

A few interesting left-overs from yesterday. I'm doing too many things these days that cannot be blogged. But the news that computer manufacturer Dell is going to produce cheap computers in China was special.
I have been blogging about Dell's strategy in China before and just as other companies like Ikea and Best Buy, who came to China and seemed to give up on their core business model: offering consumers a cheap offer.
The suggestion: foreign companies have a hard time to compete on price with their domestic competitors. Now, Dell resumes also in China its competitive approach.