Louis Vuitton strengthens brand at Beijing museum - Shaun Rein

Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.

"Louis Vuitton consumers are very interested in buying a brand with long-term heritage... and I think that's why Louis Vuitton is very smart to partner with the museum," Rein told AFP...

"Right now Louis Vuitton
is the dominant player but they are going to have massive problems in the coming five years" as people start to buy their second or third luxury handbag, said Rein.

"After you've bought Louis Vuitton or Gucci, do you go back to Louis Vuitton and Gucci or do you try something different?"

More in News Channel Asia.

Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting of conference? Do get in touch.

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