'Made in China' tries to become fashionable - Paul French

Paul French

China's fashion brands looked with envy how foreign brands were conquering Chinese consumers, writes Globe and Mail, but they are moving fast to catch up. "We are waiting for China's Zara," says retail analyst Paul French.

The women’s fashion chain is one of a small but growing number of brands that are not only made in China but designed here as well, in an attempt to take on the Western labels that are popular with China’s up-and-coming teens and twentysomethings.

“There’s certainly some [Chinese fashion retailers] having a go at it. That sector of the market is among the fastest growing,” noted Paul French, chief China analyst at retail consultancy Access Asia. “We’re just waiting to see who emerges as China’s Zara,” he added, referring to the Spanish-based global fashion giant.

More in Globe and Mail.

Paul French is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch.

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