Superstar entrepreneurs inspire young people - Rupert Hoogewerf

Rupert Hoogewerf

China's entrepreneurs have changed in a few decades from outcasts into role models for the youth, Hurun-founder Rupert Hoogewerf tells the BBC. Making money has become fashionable.

The BBC:

There has been a change in attitudes over the past 15 years towards people who have money, according to Rupert Hoogewerf, who runs the Hurun Report, a Shanghai-based company that publishes rich lists.

Oil worker Li Hongquan is working towards a luxury car and believes it represents power and success

He said previously people with money had sometimes acquired it through connections rather than because of any skill.

"But entrepreneurs are now pretty respected for being very savvy and able business people," said Mr Hoogewerf.

"Several have become superstar entrepreneurs who have inspired young people to start their own companies."

This love of money - and respect for those who have it - has led to some interesting business opportunities.

A Beijing company is offering expensive 30-hour courses to young women on how to win the heart of a rich man. It has already trained hundreds of hopefuls.

The school also offers wealthy men - for a cost - the chance to meet eligible women.

More at the BBC.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch.

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