China brands need a good legal system to thrive - Paul French

Paul French

Everybody is using Chinese products, but China's brands are not doing well. Thriving brands need a good legal system, tells retail analyst Paul French in Brandchannel, and that legal protecting is lacking in China.

Brandchannel:

"If you're going to innovate, if you're going to be entrepreneurial, if you're going to create and invent things, you need a legal system that can protect your invention," says Paul French, a nearly 20-year resident of China who works for the Shanghai consulting firm Access Asia, NPR reports.

"The government should take the lead on that, and an independent legal system needs to be able to do that, and to respect the rights of entrepreneurs and innovators," he says. "And at the moment, that is simply not the case here." French has a laundry list of issues — intellectual property rights, a free Chinese press, the environment, pensions – that would all need to be dealt with in order to help China boost its brands worldwide.

More about China's brands in Brandchannel.

Paul French is a speaker at the China Speakers Bureau. When you need him at your meeting or conference, do get in touch.

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