Why Hyundai's strategy might fail - Shaun Rein

Shaun Rein

Japan Korea's car maker Hyundai tries to sell its relatively larger car in China upscale market. But asking more money for a tiny car might be a tricky strategy for the producer of small cars, tells business analyst Shaun Rein Bloomberg. 

Bloomberg:

A reputation for building cheap, small cars, though -- even reliable ones -- may work against Hyundai’s ambitions of selling more upscale models, cautions Shaun Rein, managing director of the China Market Research Group in Shanghai. 

“I think they have a challenge,” said Rein. The small-car segment is ’’too price sensitive so it’s hard to get loyalty there.’’

More in Bloomberg

Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.

Shaun Rein is the author of "The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World." More about his book at Storify.