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| +Shaun Rein |
NBC:
Shaun Rein, the founder and managing director of Chinese Market Research Group, a strategic market intelligence firm in China, told NBC News that the motivation behind CCTV’s report is to protect Chinese brands and domestic consumers – but it chose the wrong company and wrong product this time around.
“It doesn't make sense to target Starbucks,” Rein said. “Starbucks is a luxury product in China. For [Chinese customers], this is a lifestyle experience. Its main customers in China are women their 20s, who see it as a fashionable place to go. They go to Starbucks once a week and spent several hours there at a time. “
“If it’s too cheap, consumers will doubt its quality,” Rein said. “For Chinese, in terms of food, expensive means safety.”
Rein also cited taxes, employee training and logistics in China as key costs that drive up the price of coffee in chains like Starbucks.
CCTV’s report on Starbucks has caused an Internet sensation. Sina Weibo alone had over 4 million posts on the subject by Tuesday afternoon – most of them criticizing CCTV for going after Starbucks.More in NBC.
Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.
China Weekly Hangout
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| +Harm Kiezebrink |
China's media are making advances in Africa. The +China Weekly Hangout discussed March 7 those advances different Chinese media groups make in Africa with veteran journalists +Eric Olander of the China Africa Project, and +Lara Farrar, previously working for both the China Daily and CNN. Moderation by +Fons Tuinstra, president of the China Speakers Bureau.
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