Ben Cavender |
Market Watch:
The partnership (with Disney) is global, but an initial focus is China, where Disney's first theme park is set to open next year in Shanghai. Uniqlo's largest store world-wide is in Shanghai, and an entire floor is being revamped to feature the Disney items.
"It allows [Disney] to project their brand as a fashion brand rather than primarily as a kids' brand," said Ben Cavender, a principal at Shanghai-based consultancy China Market Research.
Research firm Euromonitor International says Uniqlo leads Western rivals such as Industria de DiseƱo Textil SA's Zara chain, Hennes & Mauritz AB's H&M and Gap Inc. in apparel and footwear market share in China, though it trails Danish retailer Bestseller A/S and sportswear companies Nike Inc. and Adidas AG.More in the Market Watch.
Ben Cavender is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´ request form.
Are you looking for more branding experts at the China Speakers Bureau? Check out this list.
No comments:
Post a Comment