Going cheap not good for Apple´s China market - Shaun Rein

Shaun Rein

Apple has presented its iPhone SE, a cheaper model of earlier iPhones. For the China market, such a more might not be good, says business analyst Shaun Rein to Reuters. They might be copying earlier mistakes on this competitive market.

Reuters:

In China, analysts warned the iPhone SE could mirror the disappointing outcome of Apple's iPhone 5C, which was launched as an affordable gadget three years ago. It was also less technologically advanced than the top phone at the time. 

"The 5C was awful, no one wanted it. Everyone knew that if you bought it you had no money," said Shanghai-based Shaun Rein, founder of China Market Research Group. "Just going cheap doesn't mean it'll do well," he said.

More at Reuters.

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