Shanghai Disney: also engaging adults - Ben Cavender

Ben Cavender

Shanghai Disney has appointed three honory ambassadors for its park, actress Sun Li, pianist Lang Lang and former NBA basketball player Yao Ming better promote itself as a family-friendly attraction. A sign it does not only want to attract kids, but also adults, says business analyst Ben Cavender to the China Daily.

The China Daily:

Ben Cavender, principal at China Market Research Group, said the three ambassadors offered just the right image for Disney, as the resort is trying to appeal to both kids and adults. 

"They are a good mix, from musical, cultural and sports backgrounds, and give people a clear idea of what is likely to be offered at the new site."

More in the China Daily.

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