Ashley Dudarenok |
The Jing Daily:
“I think this is a really interesting way to look at Chinese consumers,” said founder at Chinese Marketing Agency ChoZan, Ashley Galina Dudarenok. “It definitely adds a bit more sexiness and a bit more color into the consumer profile. As soon as you hear the personality type, you instantly have a certain image in mind of what these people want, where they are, how they live, and so on.”...
“China is a very complicated, very saturated, very non-homogeneous market,” said Dudarenok. “For example, Balanced Optimists (one of the categories) in Beijing or Fuzhou are completely different target groups. …This might work for some generalizations, but for many brands, it will remain challenging.”The whole debate in the Jing Daily.
Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers' request form.
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