Weblog with daily updates of the news on a frugal, fair and beautiful China, from the perspective of internet entrepreneur, new media advisor and president of the China Speakers Bureau Fons Tuinstra
Showing posts with label Ashley Dudarenok. Show all posts
Showing posts with label Ashley Dudarenok. Show all posts
China will start to delay its current retirement age from the start of 2025 in monthly steps for the next 15 years. But business analyst Ashley Dudarenok wonders if changing the country’s very low retirement age is a good idea, for example now the youth unemployment rate is already very low. This and other arguments in her vlog.
Most visitors to China know the larger cities, but marketing expert Ashley Dudarenok dives into Yunnan, this time the community-based agricultural markets that are so different from the cities.
China is a complicated market, where consumers know what they want and what they do not want, tells marketing expert Ashley Dudarenok. She says that finding the right channel is the start of a complicated process.
The Chinese opinions on Elon Musk might still go to extremes in both directions, but his mother Maye Musk did win many Chinese hearts and souls. Marketing expert Ashley Dudarenok explains why Maye Musk did so well in NBC News.
NBC News:
Much of her popularity stems from her 2019 memoir, “A Woman Makes a Plan,” which was translated into Chinese the following year, said Ashley Dudarenok, the founder of ChoZan, a China-focused digital consultancy based in Hong Kong.
The book traces Musk’s “unconventional career path,” Dudarenok said, as well as her struggle to provide for her three children as a single mother after divorcing their father, Errol Musk, at age 31.
“She basically did it her way,” Dudarenok said. “That was one message that resonated very strongly.”
The other appeal, she said, “was that people wanted to figure out, how do you actually give birth [to] and raise billionaires?”
“A must-read for all girls! Thank you for showing us the resilience and strength of women,” one Xiaohongshu user wrote.
Though much of the initial interest in Maye Musk came because of Elon, “she is really becoming kind of her own personality,” Dudarenok said.
Older Chinese, who in the past would have devoted all their spare time and money to their grandchildren and other family members, have in recent years realized “that they have this whole life ahead of them, 20, 30 years ahead,” Dudarenok said.
“They have hobbies, they look after themselves in terms of fashion, nutrition, skin care and whatnot,” she said. “And they love to see those role models of somebody who is aging gracefully.”
For Musk, that means appearing on magazine covers and lots of opportunities to endorse products. She has walked the runway for Chinese apparel brand JNBY and appeared at an event in Shanghai this year for the sportswear brand Fila.
She is also a global brand ambassador for Chinese mattress brand AISE Baobao, attending a store opening in Shanghai this month, and has appeared in smartphone advertisements for Chinese consumer electronics manufacturer Oppo…
Maye Musk’s positive image, Dudarenok said, “helps to make Elon’s future political career and business success in China even more human.”
Marketing expert Ashley Dudarenok explains on her TikTok channel that drones have become a common feature in China and will change the country even more in the next two to three years.
Increasingly global brands not only look at China as a potential market but also as a guide on how they can use the country’s digital transformation for their global ambitions, writes marketing expert Ashley Dudarenokon her website Chozan. “By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years,” she writes.
Ashley Dudarenok:
Companies everywhere are looking to China for digital transformation lessons. It is now common knowledge that companies need digital transformation in order to cut costs and run efficiently in the modern age. It involves streamlining processes and the adoption of new technologies. But why China specifically?
By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years.
China’s digital transformation involves adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these technologies into traditional industries to create efficient and innovative business models.
The transformation focuses on building digital infrastructure, enhancing services, and fostering tech-driven innovation across sectors like finance, healthcare, and urban management, aiming to drive economic growth and establish China as a global tech leader.
Over 50% of thriving global companies incorporate outsourcing into their delivery strategies, according to Deloitte. 72% prioritize digital transformation, and 55% utilize unified enterprise platforms like ERP3 or SAP/4HANA.
Data migration and generative AI are becoming major growth areas. Remarkably, 80% of global business leaders believe generative AI will boost their business efficiency.
Last year, China announced its comprehensive plan for digital development, aiming to make significant strides towards building a “Digital China” by 2025 and to lead globally in digital innovation by 2035.
In 2023, China’s total data output hit 32.85 zettabytes, marking a 22.44% year-on-year increase. Additionally, core digital economy industries contributed 10% to the GDP, as highlighted in the latest Digital China development report from the NDA released last Friday.
With 3.8 million 5G stations China is leading the world in 5G, explains marketing expert Ashley Dudarenok on TikTok. Alibaba already uses technology to replace workers, she adds.
Now the USA has elected Donald Trump as its next president, traders in China are bracing for another backlash, reports trade expert Ashley Dudarenok on its LinkedIn page. “Trump’s proposed 60% tariffs on Chinese imports + 10-20% on other global goods would set US tariff levels at their highest since the 1940s,” she writes.
Ashley Dudarenok:
It’s official. Trump wins the US election. đ Before the win was official, “Trump announces win (çšććŽĺŽŁĺ¸čé)” and related hashtags had already racked up 420 million views on Douyin. Many likened the election to a gender reveal party, with one comment saying, “Congratulations USA, it’s a boy!” Meanwhile, many are focused on real impacts, asking, “Will gold prices drop?” đ More below.
With Trump back in office, China’s economic policymakers are bracing for a new wave of trade policy challenges.
đ According to China Economist, a Trump victory could require China to increase fiscal stimulus by 10-20%. This is more than what might be needed under a Harris administration.
đ Trump’s proposed 60% tariffs on Chinese imports + 10-20% on other global goods would set US tariff levels at their highest since the 1940s.
đ Out of 27 Chinese exporters with at least 15% of sales in the US that Reuters spoke with, 12 plan to speed up relocation if Trump returns to the White House.
đ Four other companies, still based entirely in China, would open factories overseas if Trump raised tariffs. The remaining 11 had no specific plans but were concerned about losing US market access.
✔️ China’s approach will be crucial for its export sector and global supply chains as it navigates this new chapter in US-China trade relations.
✔️ The China’s National People’s Congress Standing Committee is meeting in early November to finalize a stimulus plan size, likely making a decision by Friday, November 8.
China’s Double 11 consumer festival has kicked off for its longest edition ever with five weeks. Consumption expert Ashley Dudarenok looks at this year’s trends for Campaign Asia. Dudarenok, author and China digital expert predicts that countries such as Singapore, Malaysia, Thailand, Japan, and South Korea—now part of the “free shipping zone”—will see a sharp rise in new users.
Campaign Asia: Ashley Dudarenok, China digital transformation expert and founder of ChoZan, agrees, noting that “emotional consumption” is on the rise, particularly among younger Chinese consumers. “Toys and plushies are popular for comfort and stress relief,” she says, pointing to Jellycat’s dominance in the plush toy category, even surpassing Disney last year. Taobao and Tmall’s official data have identified several booming consumption trends, including designer toys for young adults, pet products, and niche home appliances and furniture. As of October 24, 284 brands surpassed $14 million in sales. In particular, the beauty, fashion, sports & outdoor, and digital product categories have seen significant growth this year. Zhang refers to this phenomenon as the “lipstick effect,” an economic theory suggesting that “people are more likely to buy small, affordable luxuries when facing economic uncertainty. Hence the rise of small luxury purchases such as lipsticks, fragrances, concerts, wellness products and pet products”. Dudarenok, with years of observation from China marketing, sums up that consumers are buying more furniture and appliances. A total of 224 brands surpassed their entire first four-hour performance from last year. “The IP economy is still thriving”, and Tmall now features over 1000 IP-based products to meet rising fan interest. She also highlights “Apple’s increasing efforts to attract budget-conscious buyers in China by making premium devices more affordable during the annual shopping festival. Apple quickly achieved one billion yuan in sales within just five minutes on Taobao and Tmall”… Dudarenok, author and China digital expert predicts that countries such as Singapore, Malaysia, Thailand, Japan, and South Korea—now part of the “free shipping zone”—will see a sharp rise in new users as well. Early data from Singapore and Hong Kong already show a doubling of new consumers compared to last year.
Customer centricity is key in a competitive markets, more than customer friendliness, says marketing expert Ashley Dudarenokon her weblog. “China’s approach to customer centricity has been transformative, driven by a combination of technological integration and a deep understanding of consumer behavior,” she writes.
Ashley Dudarenok:
At the core of customer centricity is the focus on meeting customer needs. By truly understanding and fulfilling customer expectations, businesses can enhance customer satisfaction. Improved customer satisfaction brings numerous benefits, including increased customer loyalty and retention.
Satisfied customers are more likely to become brand advocates and provide positive word-of-mouth referrals, contributing to the growth of the business. Moreover, businesses that prioritize customer satisfaction create a distinct competitive advantage by differentiating themselves from rivals.
Hgh levels of customer satisfaction lead to a higher likelihood of customer forgiveness in the event of occasional service issues or mistakes. When customers feel valued and their needs are consistently met, they are more understanding and forgiving of any shortcomings.
đ Before the win was official, “Trump announces win (çšććŽĺŽŁĺ¸čé)” and related hashtags had already racked up 420 million views on Douyin. Many likened the election to a gender reveal party, with one comment saying, “Congratulations USA, it’s a boy!” 
Meanwhile, many are focused on real impacts, asking, “Will gold prices drop?” đ More below.