What AI model should your company adopt in 2026, Deepseek or Claude – Ashley Dudarenok

 

Ashley Dudarenok

Innovation expert Ashley Dudarenok compares at her weblog Chozan two AI models your company can pick from in 2026. “DeepSeek vs Claude is not a comparison of two AI tools. It reflects two fundamentally different ways of deploying intelligence inside an organization,” she writes.

Ashley Dudarenok:

DeepSeek vs Claude is not a comparison of two AI tools. It reflects two fundamentally different ways of deploying intelligence inside an organization.

In 2026, the critical question is no longer which model performs better. It is how AI is integrated, scaled, and governed across real systems. DeepSeek and Claude represent opposite answers to that question.

McKinsey reports that 88% of companies now use AI in at least one business function, but only about one-third have actually scaled it across the organization. That gap—between using AI and scaling it—is exactly where the difference between DeepSeek and Anthropic shows up.

DeepSeek treats AI as a cost-efficient, flexible infrastructure layer that companies can shape and deploy internally. Claude treats AI as a controlled, enterprise-ready system designed for reliability and structured execution.

This distinction matters because companies are no longer experimenting with AI. They are deciding how deeply it should be embedded into operations, and that decision requires choosing an architecture, not just a model.

More at Chozan.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more innovation experts at the China Speakers Bureau? Do check out this list.

Deepseek vs Gemini – Ashley Dudarenok

 

Ashley Dudarenok

Innovation expert Ashley Dudarenok looks at her website ChoZan into the differences between the two leading AI companies, Deepseek and Gemini. In detail, she examines where both companies work best, as they differ profoundly.

Ashley Dudarenok:

At a surface level, both models aim to compete at the frontier of AI capability. The difference shows up in how they are built and where they are meant to win.

DeepSeek stems from a Chinese engineering mindset that prioritizes efficiency and scalability in deployment. Teams behind it have roots in quantitative finance and high-performance computing. That influence shows in how aggressively they optimize for cost and inference efficiency.

Gemini, developed by Google, prioritizes differently. It is designed as a deeply integrated intelligence layer across products like Google Search, Gmail, and Google Workspace. The goal is not just performance but ecosystem dominance.

This creates a practical divide. DeepSeek vs. Gemini is not a purely model-based comparison. It is a comparison between an efficiency-first challenger and an ecosystem-first incumbent. A similar divide appears in DeepSeek vs ChatGPT when deployment model and control are compared directly.

More at ChoZan.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more innovation experts at the China Speakers Bureau? Do check out this list.

EV showrooms give way to emotional value – Ashley Dudarenok

 

Ashley Dudarenok

China’s shopping malls illustrate a profound change in consumer sentiment as EV showrooms are replaced by new features giving way to emotional value, says consumer expert Ashley Dudarenok in the Jing Daily.

Ashley Dudarenok:

When an EV showroom closes, it is increasingly being replaced by a brand selling something entirely intangible: emotional value.

Pop Mart, the Beijing-based designer toy maker, is aggressively expanding its physical footprint, moving from automated vending machines and small kiosks into massive, experiential ground-floor flagships. The financial backing for this expansion is staggering. In late March 2026, Pop Mart reported that its full-year 2025 revenue had surged by nearly 185% to RMB 37.1 billion ($5.4 billion), driven largely by the global phenomenon of its Labubu character series.

More at the Jing Daily.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do get in touch or fill in our speakers’ request form.

Are you looking for more consumer experts at the China Speakers Bureau? Do check out this list.

The differences between Alibaba’s Tmall and Taobao – Ashley Dudarenok

 

Ashley Dudarenok

China’s leading e-commerce firm, Alibaba, runs two different retail platforms. Consumer expert Ashley Dudarenok explains on her website how both platforms, while owned by the same company, differ profoundly in their approaches.

Ashley Dudarenok:

Tmall vs Taobao describes the two primary retail platforms inside Alibaba’s ecommerce ecosystem. Taobao operates as a discovery marketplace where consumers explore products and compare sellers. Tmall functions as a brand-controlled retail platform where verified flagship stores convert that discovery into trusted purchases.

Search interest around Tmall vs Taobao often assumes the two platforms compete for the same role inside China’s e-commerce market. In reality, Alibaba structured them as complementary layers within a unified commerce system.

Much more at Ashley Dudarenok’s website.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more consumer experts at the China Speakers Bureau? Do check out this list.

Pleas

How brands use social platforms for their sales – Ashley Dudarenok

 

Ashley Dudarenok

Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website  ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.

Ashley Dudarenok:

China’s e-commerce environment has changed rapidly in recent years. Product discovery now happens widely on Douyin, Xiaohongshu, and other content platforms where creators influence demand, reflecting the rapid rise of social commerce in China. When consumers reach the purchase stage, many still complete the transaction on Tmall China.

The platform provides a structured retail environment where brands operate verified stores, manage promotions, and control the final transaction experience. This structure explains why Tmall ecommerce remains central to brand strategy in 2026.

Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure.

More at Ashley’s website.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more branding experts at the China Speakers Bureau? Do check out this list.

What is RedNote, Xiaohongshu – Ashley Dudarenok

 

Ashley Dudarenok

Marketing expert Ashley Dudarenok dives on het weblog into the successful Chinese platform Xiaohongshu, outside China also known as the Little Red Book or RedNote. Now that the platform is expanding beyond China and Chinese travellers, the world is taking note of this feature.

Ashley Dudarenok:

When people search what is RedNote, they are often trying to understand why this platform appears so often in discussions about China’s consumer trends. RedNote refers to a lifestyle community where millions of users document their real experiences with products, routines, travel, and everyday purchases. These posts create a large archive of practical reviews that readers explore before deciding what to buy.

Interest in RedNote expanded beyond China in early 2025, when the platform saw a surge in international attention. During the period when a potential TikTok ban in the United States was widely discussed, the platform reportedly added nearly 3.4 million new US users in a single day and more than 700,000 people within 48 hours, according to Reuters.

This sudden influx introduced the Xiaohongshu ecosystem to a broader global audience and helped establish RedNote as the international reference point in media discussions about the platform.

This article explains how RedNote evolved into a trusted research space within China’s digital commerce ecosystem. It examines how notes guide product discovery, how user experiences influence purchasing confidence, and why the platform plays a distinctive role in China’s social commerce landscape.

More at the RedNote.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more stories by Ashley Dudarenok? Do check out this list.

How sustainability takes over consumers in China – Ashley Dudarenok

 

Ashley Dudarenok

While spending of China’s consumers is still tight, some issues like sustainability make a difference in retail, says consumer expert Ashley Dudarenok in ChoZan. She explains why green should also be practical for them.

Ashley Dudarenok:

Sustainable retail in China is entering a more commercially serious stage. In ChoZan’s Top 12 China Consumer Trends in 2026 report, practical green purchasing appears as a mainstream consumer shift, not a niche lifestyle choice.

The key insight is simple. Chinese consumers increasingly care about sustainability, yet they still judge green products through the same filters they apply to any other purchase: value for money, quality, safety, convenience, and proof.

That matters because many brands still speak about sustainability in broad, abstract terms. Chinese consumers are asking a more grounded question. Does this product reduce waste, lower running costs, feel safer, or make daily life simpler?

When the answer is clear, adoption can move fast. When the answer is vague, shoppers move on.

Younger shoppers are helping push this change into the mainstream. They are more likely to look for recyclable materials, lower waste packaging, and products that align with a more responsible lifestyle.

At the same time, they are highly selective. They expect green claims to stand up to scrutiny, and they are quick to punish brands that charge more without offering a clear reason.

For retail leaders, that means sustainable practices in retail cannot sit in a side campaign. They need to show up in core product choices, packaging, sourcing, and channel design.

Much more at ChoZan

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more consumer experts at the China Speakers Bureau? Do check out this list.

What is Bytedance’ Doubao AI? – Ashley Dudarenok

 

Ashley Dudarenok

Innovation expert Ashley Dudarenok dives into Doubao AI, one of the main contenders in China’s AI race for ChoZan. “ByteDance integrates the assistant into its social, cloud, and hardware ecosystems,” she writes.

Ashley Dudarenok:

Doubao AI has become a central figure in China’s generative AI race. Developed by ByteDance, the company behind TikTok and Douyin, it was launched in August 2023 and quickly rose to prominence. By early 2026, it had over 155 million weekly active users, more than any other AI chatbot in China.

During the Lunar New Year holiday in February 2026, the app’s daily active users surpassed 100 million. This surge was driven by a partnership with the Spring Festival Gala, during which the assistant handled 1.9 billion queries in a single evening. These numbers place Doubao AI among the world’s largest generative AI platforms.

Many international observers still ask what Doubao is and what its meaning is in the AI ecosystem. In simple terms, Doubao AI is ByteDance’s generative AI assistant and model platform designed to power chat, automation, and multimodal applications across consumer and enterprise environments.

To understand why it is so influential, one must look beyond the simple idea of a chatbot and consider how ByteDance operates within the ecosystem of Chinese social media platforms, where content, discovery, and digital services intersect.

ByteDance integrates the assistant into its social, cloud, and hardware ecosystems. This article explores what Doubao AI is, how its technology works, its capabilities, how it compares with global peers, and how businesses can evaluate its relevance in 2026.

Much more at ChoZan

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more innovation experts at the China Speakers Bureau? Do check out this list.

What makes China’s robots run? – Ashley Dudarenok

 

Ashley Dudarenok

China’s robots made headlines as the year of the horse took off. Innovation expert Ashley Dudarenok looks under the hood of this development and tells what makes those robots unstoppable in the Jing Daily.

The Jing Daily:

If you want to understand why China is pulling ahead in the humanoid race, don’t start with the robots. Start with what’s underneath them.

Supply chain speed is the advantage: In Shenzhen, a robotics startup can source high-torque actuators, precision harmonic drives, and rare-earth magnet motors within a 30-minute drive. This “half-hour supporting circle” means prototypes that take Western companies 18 months to iterate can be revised in 3–6 months.

Real-world data is the edge: China has established a growing network of humanoid robot training facilities, including two national-level centers in Beijing and Shanghai, with regional hubs across the country. These facilities are collectively amassing millions of real-world training data points annually. And these aren’t sanitized lab environments; they’re 1:1 replicas of real factories, warehouses, and retail spaces.

Clear standards are the shortcut: On February 28, 2026, China released its first national standard system for humanoid robotics, covering six core areas: foundational standards, brain-like computing, hardware components, whole-machine systems, applications, and safety ethics. This isn’t bureaucracy for its own sake but a playbook for scale. As industry moves from the “0 to 1” phase into “1 to 10,” standards are what keep everyone from reinventing the wheel.

The results are measurable. According to the International Data Corporation, China’s embodied intelligence robot market will top $11 billion in 2026. The country’s service and consumer robotics manufacturers, meanwhile, are expected to account for more than 85% of global shipments.

More in the Jing Daily.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more innovation experts at the China Speakers Bureau? Do check out this list.

China’s consumers focus now on emotional gratification – Ashley Dudarenok

 

Ashley Dudarenok

The demands of China’s consumers have changed profoundly, says marketing expert Ashley Dudarenok, in an interview at CNBC. “People are not just buying things,” she said at CNBC in a phone call. “They’re buying feelings, they’re buying identity, they’re buying a sense of connection.”

CNBC:

“People are not just buying things,” said Ashley Dudarenok, founder of digital consultancy ChoZan told CNBC in a phone call. “They’re buying feelings, they’re buying identity, they’re buying a sense of connection.”…

Over the recent Chinese New Year holiday, data from ChoZan shows that consumers spent significantly less on traditional staples like festive food gifts (known as nian huo), and more on unconventional expenses, like travel experiences and cosmetics compared to the same period in 2023.

“What people used to buy back in the day, like liquor and bulk nuts … were all about social obligations and tradition. Right now, people buy gift boxes, they buy designer toys … and people don’t frown upon that,” Dudarenok said.

This shift from obligatory to more discretionary spending over China’s largest holiday exemplified broader shifts in consumer norms, according to Dudarenok, with Chinese consumers increasingly looking to satisfy desires for personal fulfillment, over more “rational” purchases…

China’s rising costs of living have also dovetailed with record low birth rates in 2025, adding to a growing sense of loneliness among many in the country.

Compounded, these pressures have instilled in the average Chinese consumer “a sense of crisis,” Dudarenok said, pushing many to redirect spending toward things that “bring [them] joy.”

More at CNBC.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more consumer experts at the China Speakers Bureau? Do check out this list.

4 Chinese social media campaigns to learn from – Ashley Dudarenok

 

Ashley Dudarenok

Hong-Kong-based marketing expert Ashley Dudarenok dives into four different social media campaigns Western brands cannot ignore, he explains on her website Chozan. “Successful campaigns in this environment rarely rely on simple advertising. Instead, they’re bespoke experiences: they speak the language of local memes, festivals, and internet jokes, and they invite users to participate rather than passively consume content,” she says

Ashley Dudarenok:

Chinese social media is a fast-moving universe. To understand how brands succeed in this environment, many marketers study Chinese consumer behavior and the digital ecosystems shaping modern retail. With over 1.3 billion WeChat users and more than 1 billion short-video users across platforms like Douyin and Kuaishou, brands can no longer treat the country as an afterthought.

Consumers spend an extraordinary amount of time online. The average Chinese internet user spends over 5 hours per day on mobile internet, much of it on social and video platforms. Just as importantly, trust in social recommendations is high—49% of Chinese consumers say influencer recommendations directly affect their purchasing decisions, far higher than in many Western markets.

By 2026, the Chinese digital landscape will have matured into a dense ecosystem of super-apps, niche forums, and seamless social commerce. Western platforms like Facebook and Instagram remain blocked, while local platforms such as WeChat, Douyin, and Xiaohongshu (RedNote) dominate everyday digital life.  These platforms operate inside a broader ecosystem of social commerce in China, where consumers discover, discuss, and purchase products without leaving the same app.

Even smaller vertical platforms command massive reach. For example, Xiaohongshu alone surpassed 260 million monthly active users, becoming one of the country’s most influential lifestyle platforms.

Successful campaigns in this environment rarely rely on simple advertising. Instead, they’re bespoke experiences: they speak the language of local memes, festivals, and internet jokes, and they invite users to participate rather than passively consume content.

The full story at Chozan.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.

About Zhou Qunfei, China’s second richest woman – Ashley Dudarenok

 

Ashley Dudarenok

Hong Kong-based marketing expert Ashley Dudarenok looks at China’s second-richest woman, according to the 2025 Hurun rich list. “Zhou’s story rebukes the notion that success is the product of privilege or pedigree. She is living proof that it is possible to rise from the depths of poverty to the highest echelons of wealth and influence,” writes Ashley Dudarenok at the Jing Daily.

Jing Daily:

In the pantheon of Chinese billionaires, there are tech titans, real estate moguls, and brand builders. And then there is Zhou Qunfei, a woman whose story is so raw, so improbable, it feels like a modern-day fairytale. The 55-year-old founder of Lens Technology is the second richest woman in China, with a staggering US$15 billion (110 billion RMB) fortune, according to the 2025 Hurun Rich List.

Her wealth surged 75% ($6.8 billion) from 2024 to 2025 following Lens Technology’s Hong Kong IPO in July 2025. But what makes her story truly remarkable is not merely her wealth but her ability to build a global empire from the ground up. Her journey demonstrates how foresight, relentless discipline, and hands-on leadership can turn a small workshop into an international industry powerhouse…

Zhou’s story rebukes the notion that success is the product of privilege or pedigree. She is living proof that it is possible to rise from the depths of poverty to the highest echelons of wealth and influence. Her empire was not built on a single brilliant idea or disruptive technology, but on the simple, unglamorous work of making things, perfecting a craft, and an unwavering refusal to give up.

She is the “touchscreen queen,” a true industry titan forged in the fires of adversity. She offers a powerful reminder that in the end, the most valuable asset a leader can possess is not a brilliant mind or a charismatic personality but an unbreakable spirit.

More in the Jing Daily.

Ashley Dudarenok is a speaker at the China Speaker Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more innovation experts at the China Speakers Bureau? Do check out this list.

Why Temu is no longer having a winning retail concept – Ashley Dudarenok

 

Ashley Dudarenok

For a few years, China’s international retailer Temu – together with Shein – seemed to have a winning retail concept. But those days are over, says Hong-Kong-based marketing expert Ashley Dudarenok in The Rest of the World. Temu is running into barriers all over the world.

The Rest of the World:

Temu’s unique business model — cheap goods delivered from China straight to buyers at factory-direct prices with free shipping — has brought the company under fire. The regulatory pushback marks a turning point for one of China’s most aggressive global exporters.

“Temu’s original ‘China-to-door’ model was a brilliant, but ultimately fragile, strategy built on regulatory arbitrage,” Ashley Dudarenok, founder of China research and digital transformation firm ChoZan, told Rest of World. “That era is coming to a close. The model is now undergoing a forced, rapid evolution into a localized cross-border hybrid. Its survival depends entirely on how quickly it can execute this complex transition while navigating a minefield of regulatory and financial pressures.”

More in the Rest of the World.

Ashley Dudarenok is a marketing expert at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.

How a fast-changing society affects the ambitions of the young in China – Ashley Dudarenok

 

Ashley Dudarenok

China’s society is changing fast, and youngsters are adjusting their attitudes on how to organize their lives. Marketing expert Ashley Dudarenok looks at those changes for Time. Individualism and self-love are some of the new features.  “When traditional markers of success like marriage and homeownership become structurally inaccessible for many, young people are forced to redefine what a ‘good life’ means,” Dudarenok says.

Time:

The mentality is just one example of how young people in China are reacting and adapting to a fast-changing and often atomizing urban society. Ashley Dudarenok, who runs a China- and Hong Kong-based consumer research consultancy, tells TIME that these trends among China’s Gen Z are a “rational response” to a hyper-competitive job market, stagnant wages, and rising costs of living.

“When traditional markers of success like marriage and homeownership become structurally inaccessible for many, young people are forced to redefine what a ‘good life’ means,” Dudarenok says. “If they cannot afford a house, they can at least afford to treat themselves to a nice meal or a Pop Mart toy that brings them joy.”…

“Rapid urbanization and the rise of the digital economy have created a new social landscape,” says Dudarenok. The Chinese government has taken steps to regulate AI companions amid global concern over AI-fueled psychotic delusions and self-harm. The move, Dudarenok adds, is “recognition that these new forms of companionship and social interaction are becoming a permanent feature of Chinese society.”…

The individualism taking form among Chinese youth is different from the “rugged, self-reliant individualism often associated with the West,” Dudarenok says. “Chinese youth are not necessarily breaking from their families or culture,” but “they are carving out more space for personal expression and emotional needs within those structures.”

More in Time.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.