Branding expert Ashley Dudarenok, author of Innovation Factory: China’s Digital Playbook For Global Brands (September 2023), discusses with Pascal Coppens what global brands can learn from China. Business models from the USA, Germany, and Japan have left their footprint in business education. Still, the innovations coming from China have been left out of this business learning process, says Dudarenok, especially regarding ways to reach consumers directly.
Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.
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