Helen Wang:
It does not take much research to discover that BYD are the initials of the Chinese charactersBi Ya Di, which does not mean anything but sounds foreign or Western. Many Chinese companies use Western-sounding names to make their companies or product brands sound modern, or to imply their businesses have Western connections.
Despite some nationalistic tendencies among Chinese youths, most of China’s upwardly mobile middle class consumers favor Western brands because of their quality and reputation. A recent article in Harvard Business Review reveals that only 45 percent of Chinese consumers prefer local brands, down from 57 percent three years before.More at Helen Wang's weblog.
Commercial
Helen Wang is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch.