Why influencers are so powerful for branding in China – Ashley Dudarenok

Ashley Dudarenok

Influencers are an emerging force in branding, but in most of the world they are lagging compared to China, explains marketing guru Ashley Dudarenok. Audiences, culture, and platforms are ideal for influencers, she tells at her vlog.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your (online) meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more branding experts at the China Speakers Bureau? Do check out this list.

China's next generation consumers - Arnold Ma

Arnold Ma

When you run behind social platforms, you always run behind the next generation consumers, says marketing guru Arnold Ma. You have to know what drives change, why China consumers have no legacy and - for example - while old-style supermarkets never took off in China.

Arnold Ma is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.

Are you looking for more consumption experts at the China Speakers Bureau? Do check out this list.

Is the coronavirus disrupting your China meeting? Do check out if the China Speakers Bureau can help you.

At the China Speakers Bureau we have started to explore WeChat Work as a social platform, next to Twitter, Facebook and LinkedIn. Are you interesting in following us on this journey? Check out our instructions here. Arnold Ma at BYOB on Next Gen Chinese Consumers from Qumin on Vimeo.