Consumers expect a better retail experience - Shaun Rein

Shaun Rein

Following their Western counterparts, Chinese companies like Alibaba and drone maker DJI turn back to brick-and-mortar retail operations. Chinese consumers are becoming more demanding, says business analyst Shaun Rein to Bloomberg, and while previously sloppy service was common, now standards are going up.

Bloomberg:

Shaun Rein, managing director of China Market Research Group, says the maturing of China’s electronics market, and its electronics shoppers, places a heavier burden on companies to distinguish themselves. “It’s an absolute necessity as Chinese consumers develop more refined tastes and are willing to spend a bit more,” Rein says. “They want that personal retail experience. And if they spend more money, they care more about follow-up service.”

More in Bloomberg.

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