Explaining Alibaba's Single's Day - Ashley Dudarenok

Ashley Dudarenok

11.11 is Alibaba's Single's Day, an annual online shopping festival and marketing expert Ashley Dudarenok explains where it is coming from. Last year Alibaba had a turnover of US$25 billion, while competitor JD claimed US$19 billion for the 11-day festival. Ashey on the power of data.


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