Comparing Alibaba and JD at Single's Day - Ashley Dudarenok

Ashley Dudarenok

Marketing expert Ashley Dudarenok, co-author of Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single's day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers' request form.

Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.