How Alibaba became a success in China - Shaun Rein

Shaun Rein

When Alibaba emerged, it first had to face formidable competition from the US. Business analyst Shaun Rein, author of The War for China's Wallet: Profiting from the New World Order explains in the South China Morning Post how the nimble operation from Hangzhou was able to beat EachNet and eBay.

The South China Morning Post:

“The initial success of Taobao was as much due to the failure of EachNet and eBay’s American management teams, as to the success and savviness of the Alibaba management team,” said Shaun Rein, the managing director of China Market Research Group and author of The War for China’s Wallet: Profiting from the New World Order. 

“A lot of Americans complain that Western tech companies cannot succeed in China because of the government, but in fact a lot of the failures were due to the management teams, from eBay to Google.”

More at the South China Morning Post. Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.

Are you looking for more experts to help you on the China take of its digital transformation? Do check out this list.