Warren Buffett sells better than sport heroes - Shaun Rein

Shaun Rein

Superinvestor Warren Buffett made a surprise appearance on CoCa-Cola's Cherry Coke's can during their China launch. A good move, says business analyst Shaun Rein to AP. Business leaders like him are more popular than sport starts.
AP:

The Atlanta company says it decided to feature a drawing of the billionaire investor on cans for the launch of Cherry Coke in the country. Buffett is a known fan of Cherry Coke, and his Berkshire Hathaway is Coke's largest single shareholder. 

Shaun Rein, founder of the China Market Research Group, said business leaders in China tend to have an "outsized" following, in some case more than sports stars. Buffett is also seen as "a non-corrupt, down-to-earth" person in the country, Rein said. 

Coke began selling Cherry Coke in China on March 10. The special edition Buffett cans will remain on shelves for a limited time.

More at AP.

 

  Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.

Are you looking for more branding experts at the China Speakers Bureau? Do check out this list.  

China's rich: no time to spend money on charity - Rupert Hoogewerf

Image via Wikipedia

China's wealthy are just in the middle of making money, spending it has hardly crossed their minds, says Rupert Hoogewerf, who is going to release his official Hurun or China's rich list later this month. "They are too young."he tells CNN.
Last week, US billionaires Bill Gates and Warren Buffett visited Beijing to check out the climate for charity in China. In CNN:

The average age of someone on China's super rich lists is 51, about 15 years younger than their Western counterparts, says Rupert Hoogewerf, chief researcher at Hurun Report.

"Chinese entrepreneurs have made their money very quickly and they haven't really had time to think about how to spend it -- they are still in wealth-creation modes," he said.

Gates and Buffett acknowledge the challenge, but remain optimistic....

"Gates and Buffett are the two biggest authorities on the subject. By coming to China to talk about it, they have sown the seeds in very fertile ground," Hoogewerf said.

Update: In addition, Rupert Hoogewerf told Reuters:

“The main reason is because there is an inherent mistrust in giving your money to any third party to pass it on. They’re convinced that for every 100 that they give, the end party won’t receive anything near that 100,” he said.

Commercial
Rupert Hoogewerf or Hurun is a speaker at the China Speakers Bureau. When you need him at your meeting or conference, do get in touch.

Hurun by Fantake via Flickr

Related articles by Zemanta

• Zong Qinghou, richest man in China - Rupert Hoogewerf (chinaherald.net)
• China's rich give differently - Rupert Hoogewerf (chinaherald.net)
• CSR program adds to competitiveness - Rupert Hoogewerf (chinaherald.net)
• Buffett Says China Charity Meet Exceeded Expectations (businessweek.com)
• Drinks-Making Billionaire Leads China Rich List (abcnews.go.com)