Health awareness profoundly influences sport branding – Ashley Dudarenok

 

Ashley Dudarenok

Health awareness has a profound influence on the requirements of consumers, and brands should pay notice, says marketing expert Ashley Dudarenok tells the Jing Daily.“Women’s athleisure needs to be both fashionable and professional,” she says.

The Jing Daily:

Growing health awareness,government initiatives, and major sporting events such as the Olympics have also contributed to the desire for an active lifestyle. In April 2022, 67 million Chinese people were using fitness apps to work out at home.

“Driven by the fast-paced life, people desire to get rid of the shackles of stress and want to have a relaxed and dynamic living atmosphere,” states Ashley Dudarenok, founder of Chinese marketing agency Chozan and Alarice. “Athleisure wear has become one of the fashion choices for young people because of its comfortable wear, both functional and casual, and can easily cope with multiple scenes in work and life.”…

The booming sector indicates a lucrative opportunity for activewear, but brands need to be aware of women’s diverse demand. “Women’s athleisure needs to be both fashionable and professional,” remarks Dudarenok. “Nearly 65 percent of female sports consumers prioritize the need for dressing. And functionality, design, and quality are also the main factors considered.”..

Premium players are also foraying independently into elite sports. Given China’s skiing boom, brands like Max Mara, Prada, and Fendi have all ventured into alpine collections, creating fashionable ski looks and astonishing pop-ups near resorts. Besides skiing, upper class lifestyle sports like golf, tennis, snowboarding are becoming a new outlet for fashion luxury items. “By investing in these trendy categories, luxury brands can find and connect with their targeted audience quickly and effectively,” points out Dudarenok.

More at the Jing Daily.

Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.

Luxury CPI keeps on rising - Rupert Hoogewerf

Rupert Hoogewerf

Despite a relative slowdown in the country´s economic growth, China´s luxury price index saw the fastest rise in five years outpacing the CPI, show the latest report by the Hurun Institute, according to the Shanghai Daily. Luxury property, health and education are the driving forces, says Rupert Hoogewerf, Hurun Chairman.

The Shanghai Daily:

The gauge of China’s luxury buying power, based on a basket of 124 luxury goods and services, rose 5.1 percent in June from the same month of last year. Comparatively the country’s CPI rose a mere 1.9 percent, the National Bureau of Statistics said. 

“Luxury property, health and education drove up the Luxury Consumer Price Index this year, coupled with a decrease in the value of the yuan against most major currencies,” said Rupert Hoogewerf, chairman and chief researcher of Hurun Report. 

About 60 percent of the surveyed luxuries cost more than last year. 

Property was the biggest riser, gaining over 13 percent — a big turnaround from last year’s 1.9 percent decline. 

High-end health care costs rose for a third consecutive year, up 11.7 percent, while top education continued its decade-long uptrend with a 6.2 percent price hike.

More in the Shanghai Daily.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form.

Are you interested in more experts on the luxury goods market? Do check out this list.

Yum: selling fast food in a contrary market - James Roy

James Roy

Yum, with brands like Pizzahut and KFC, had a hard time because of food scandals. But worse is, says retail analyst James Roy to Bloomberg, is that increasingly heath-conscious consumers do not want their food anymore.

Bloomberg:

“They’ve made progress in China but that’s really from hitting rock bottom a couple of years ago after their food safety scandal,” said James Roy, a senior analyst at China Market Research Group. “They face a larger issue in the market with Chinese consumers becoming more health-conscious and moving away from fast food.”

More in Bloomberg.

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China´s rich focus on health - Rupert Hoogewerf

Rupert Hoogewerf

Where are China´s rich spending their money? Health care proves to be one of the major winners, show the annual Hurun rich report. Pressure on the rich is mounting, says Hurun founder Rupert Hoogewerf at CCTV, and so is their need for health care.

CCTV:

As the moneyed-class expands rapidly in Chinese society, their ways of making and spending wealth have become a source of fascination for many. According to a recent survey, more and more affluent Chinese are investing big on their health. 

If you want to know how the rich live in China, Rupert Hoogewerf is the man to talk to. Starting from listing the richest people in this country, he has been researching how they snowball their wealth and give out their money for 15 years. According to his recent research, health has become an important area of investment for high-net-worth individuals. "They are under a lot of pressure at work, they are traveling one third or even half of time every month, which is an awful lot. They take very little holidays - only take seven days holidays a year, which if you take out the weekends that they work, it is probably negative. They have very little spare time. There have been two or three very famous entrepreneurs who died suddenly in their 40s. And all these have contributed making people feel overall dissatisfied with their health," he said. 

According to the Hurun Report, over 80 percent of China’s wealthy have a medical checkup annually, and 14 percent of them have one every six months. An ordinary medical checkup usually cost no more than 3,000 yuan in public hospitals, but it can be as much as 20,000 yuan in high-end hospitals.

More at CCTV.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´ request form.

Are you interested in more experts on luxury goods at the China Speakers Bureau. Do check our latest list. 

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We need a sugar-free zone over Shanghai - Paul French

Image via WikipediaUS-style doughnut shops are proliferating in China's large cities, and that is bad news for their already deteriorating diet, tells retail analyst Paul French in the Washington Post, when they take of. French studied the obesity levels in the country in his book "Fat China".

The Washington Post:

“We’re going to need a U.N. resolution very soon – they’re going to have to declare a sugar-free zone over Shanghai,” said Paul French, the British-born founder of a market research company, Access Asia, that focuses on the retail sector. “There’s too many, because we’re starting to see them close down.”

For the time being, and that is good news for the Chinese diet, the stores are not doing well:

Still, the pessimists think the doughnut might have a hard time finding a toehold in China — as evidenced by the largely empty doughnut stores, and the number of leftovers on the shelves at closing time. “It’s one of those food concepts that has singularly failed to set the country alight,” said French, the retail analyst.

French noted the biggest obstacle yet: In Shanghai, he noted, police officers seem to prefer smoking cigarettes to taking a doughnut and coffee break. “They haven’t cracked the cop market,” he said.

Paul French

More in the Washington Post.

Paul French is a speaker at the China Speakers Bureau. When you need him at your meeting or conference, do get in touch.


Related articles

• Fat childrens' health problems - Paul French (chinaspeakersbureau.info)
• Legal reform and more needed for innovation - Paul French (chinaherald.net)
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• Luxury sales, for the wealthy and not so wealthy - Paul French (chinaherald.net)